Our diverse panel will discuss the need to encourage positive change and drive sustainability across the sports sector from product and fabric innovations to behavioural change in a response to the changing climate and the conservation of our natural spaces. The panel will also talk about Run of the Earth and share their hopes for the future of this movement and its impact on personal and planetary health.
Rob Webbon, Presca Sportswear
Rob is Presca’s CEO, and the scientist in the team. His background is in sustainability – and endurance and adrenaline sports are his passion. The idea for Presca was born when Rob and Guy were training for an Ironman event and couldn’t find any genuinely sustainable clothing to compete in. Since the market couldn’t offer what we wanted, we set out to be the change it needed.
Presca was founded with the aim of becoming the world’s first climate-positive, sustainable sportswear brand. Clothing manufacture is behind 10% of the world’s carbon emissions and over 20% of water pollution, and barely 1% of what’s produced is ever properly recycled. Our mission is to make sportswear better in every sense. The most sustainable, highest-performing and ethically produced clothing you can buy anywhere.
Jeremy Bank, YY Nation
Jeremy Bank is from New Zealand. While on a beach in Hawaii in 2018, he saw blue flecks in the sand. On closer discovery he and his daughter realised they were pieces of coloured plastic, including old shoes. Seeing pollution affecting one of the places he enjoyed most, sparked concern for his children and future generations. The fashion industry’s continued waste led him to create a new sustainable sneaker brand, YY NATION. “We don’t have all the answers, but at our core, is the principle of stewardship and the belief that innovation begins with asking the questions why and why not.” www.yynation.com
Peter Stewart MVO, Eden Project
Peter is an Executive Director at The Eden Project. After experience in London advertising agencies including JWT, Leo Burnett and BMP DDB and working across a span of businesses from beer to milk, he joined Eden in 2003. Since then he has been responsible for a number of outreach programmes including The Big Lunch which engages over 7 million people a year in sitting down and having lunch with their neighbours on one day and is accredited for building social capital on a mass scale. Peter is a runner (or a shuffler would be more accurate). After completing his first marathon in 1991, a total of 17 marathons including New York, Athens, Berlin, Dublin and Amsterdam have now been achieved. Running more like a tortoise now, but the health benefits to head and body continue to be off the scale.
James Hogben, LimeLight Sports
James is the Managing Director of LimeLight Sports, a sports marketing agency that helps brands and organisations connect to their audiences through sporting experiences. James has been with the organisation for 15 years and has worked across the full portfolio of clients helping them to realise their ambition through creative thinking and innovative solutions. Over the past 2 years James has led the LimeLight Sports partnership with Eden Project and their most recent Run of the Earth concept, a project that fuses LimeLight’s passion for the active world and purpose led campaigns and activations.
Karlijn Sibbel, Notpla
Karlijin works as Design Director at Notpla. With a mixed background in Design and Engineering (RCA and Imperial College) she has worked on many different projects to develop future materials and products that tackle environmental challenges. At Notpla, she works across teams involving material and product design as well as communication, impact and new product development.
Dan Lawson, ReRun
ReRun is a grassroots environmental no profit company dedicated to reducing textile waste and changing attitudes in the running community. Sports clothing is made from synthetic petroleum based fibres and these garments take tens to hundreds of years to decompose. They breakdown releasing toxins into the environment in the form of dyes and microfibres. The most sustainable piece of clothing is the one that already exists! With this in mind we collect and re-donate or re-sell preloved running clothes and equipment. Up to 150 billion items of clothing are produced globally every year. Prolonging the life of clothing by 9 months would result in a 20-30% reduction of carbon, water and waste footprints.